Hi, I'm José Arregocés
Growth Marketing Strategist
Scale your company with a growth system, not scattered campaigns.
20+
years of experience
B2B · B2C
models mastered
AI + Automation
applied to growth
How I can help
Strategy and execution so your marketing stops being a cost and becomes a growth system.
Growth Marketing strategy
End-to-end growth strategies focused on acquisition, activation and retention.
Sales funnels
Funnel architecture for B2B, B2C and digital products, from click to close.
Marketing Automation
Smart follow-up, remarketing and opportunity-recovery flows with Make and CRM.
AI applied to marketing
Virtual assistants, content generation and conversational support with ChatGPT and Claude.
Digital advertising
Acquisition and conversion campaigns on Google Ads and Meta Ads, optimized with data.
E-commerce & CRO
Shopify stores and conversion optimization through UX, analytics and automation.
How I work
A method that blends strategic vision, data analysis and emerging technologies.
Diagnosis
I understand your business, your customer and your numbers before proposing anything.
Ecosystem design
I define the customer journey, funnels and the automations that support it.
Implementation
I connect marketing, sales, AI and data into a system that runs without friction.
Continuous optimization
I measure, iterate and scale what drives results. Growth is a process.
Featured projects
I work with companies across industry, education, health, e-commerce, consulting and tech.
Sales funnel architecture
Acquisition and conversion strategies for services, e-commerce, online education and B2B.
Commercial automation
Flows for lead follow-up, quoting, remarketing and opportunity recovery.
AI-powered marketing
AI tools for content, campaign personalization and conversational support.
E-commerce optimization
Shopify buying experiences and conversion with UX, automation and behavior analysis.
About
I'm a Growth Marketing strategist with over 20 years designing and implementing growth strategies for B2B and B2C companies through digital marketing, automation, analytics and artificial intelligence.
As Director of Growth Marketing at Yabandu, I lead the growth and digital-transformation strategy of companies looking to scale their commercial processes. My approach integrates customer acquisition, sales funnels, digital advertising, e-commerce and conversion optimization.
A Mechanical Engineer from Universidad del Norte (Barranquilla), I blend systems thinking with commercial creativity to turn processes into scalable, results-driven systems.
Technical skills
Let's talk about your growth
Tell me where your business is today and where you want to take it. I reply personally.
info@yabandu.com · +57 318 216 5374